Seth Green Calls on Game Players to Rescue Prized BUTTERFINGER Bar

DudeWheresMyBar.com Is First-Ever Alternate Reality Game for Consumer Packaged
Goods Brand
$10,000 Solid Gold Butterfinger Bar Grand Prize
GLENDALE, Calif.--(Business Wire)--
Someone has laid a finger on Seth Green`s BUTTERFINGER. Nestlé USA today
announced the launch of "Dude, Where`s My Bar?" an innovative online narrative
game for consumers to help solve the mystery surrounding the October 2 theft of
Green`s vintage Butterfinger bar. The "lite" alternate reality game starring
Seth Green will call upon the clever, irreverent thinking of Butterfinger fans,
as they compete to find and solve clues that could lead to the return of Green`s
missing bar and a one-of-a-kind grand prize: a solid-gold Butterfinger bar worth
$10,000.
Green, a lifelong Butterfinger fan, was announced recently as the official
Butterfinger Mouthpiece, in conjunction with the brand reintroducing its tagline
"Nobody`s Gonna Lay A Finger On My Butterfinger." Green collaborated with
Butterfinger to produce "Dude, Where`s My Bar?" using comedy and the real world
as a platform. Dubbed an "alternate reality game lite" (ARGL),
DudeWheresMyBar.com propels fans into an entertaining storyline created by the
comedic genius of Green and the one-and-only iconic candy bar brand. "Dude,
Where`s My Bar?" combines the innovations of a multi-platform narrative game
with video vignettes featuring Green and co-starring actors Sean Cullen, Stuart
Pankin and Jon Wellner.
"Butterfinger has long been associated with clever, irreverent humor," said
Butterfinger marketing manager Daniel Jhung. "Leave it to this brand to serve up
the first-ever consumer packaged goods ARG with a light, Butterfinger twist."
Jhung added, "This game is a salute to the truly clever community of ARG
enthusiasts everywhere. They`ve made a huge impact on pop culture and given a
new face to gaming."
Game designer John Montgomery of Threshold Interactive said, "The game was
intended to appeal to both dedicated ARG fans, looking for a light-hearted
laugh, as well as casual game players. While we may call the game a `lite`
version of an alternate reality, there is nothing `light` about the
technological innovations and the degree to which the layers of games can be
customized and controlled by the player."
The heart of the game`s storyline is a multi-part mystery starring Green and his
"evil nemesis," bringing to life "Nobody`s Gonna Lay A Finger On My
Butterfinger" for Green, the Butterfinger Mouthpiece. The narrative thread will
span six different games over a nearly three-week period, beginning October 13,
at 12:01 a.m. EDT with a big reveal on Halloween, October 31, at 11:59 p.m. EDT,
when the game ends. Players can compete in all six games and dive deeply into
the story or jump in and out at anytime. Each game can either interconnect with
the others or stand alone. Players are awarded points for playing games as well
as clues that point them to the whereabouts of Green`s bar. Weekly prizes,
including the iPhone 3GS, Flip Cameras, and DJ Hero Renegade/Guitar Hero game
bundles, also may be awarded. At the conclusion of the game play, one
grand-prize winner will be awarded a real, solid-gold Butterfinger bar valued at
$10,000. The winner may have the opportunity to meet Green in person in Los
Angeles.
Among the game innovation highlights of the Butterfinger game "Dude, Where`s My
Bar?":
* "The Remix Game" - a music-based performance game that allows players to take
Green`s infamous rant and remix it into their own music video mash-up and create
a new song
* "Can You Put a Finger on the Pulse of Your Friends" - culls various Facebook
data from the profiles of the user`s friends directly into a video/game
application. The custom questions are then seamlessly integrated into an
innovative video-quiz that determines how well they know their friends (or
Butterfinger), while delivering humorous storyline elements
* "Gigapixel Graveyard" -The first-ever game utilizing gigapixel technology -
this photo game allows players to pan large visual fields and then zoom into
tight close-ups to detect hidden clues. Gigapixel technology has been used in
professional photography and for military surveillance because of the remarkable
way images can be viewed from afar or extremely close up without losing clarity.
Because the technology allows players to easily manipulate visual images, it
adds an exciting new dimension to the search for clues to locate Green`s missing
Butterfinger
Players must find all game clues and complete the final puzzle with the highest
overall score to win the grand prize. Complete game rules and regulations
available at DudeWheresMyBar.com.
About Seth Green
Named "Best TV Actor" by Entertainment Weekly and E! Entertainment Television
polls, Green is one of the busiest actors in Hollywood. He is executive
producing, writing, directing and lending multiple voices each week to the
Emmy-winning stop-motion animated series, "Robot Chicken. He and Matthew
Senreich created the show, the highest rated program on Carton Network`s Adult
Swim, and he also executive produces and voices the villain in "Titan Maximum"
which debuted in September to great success of the same network. Green will be
seen next co-starring with Robin Williams and John Travolta in Disney's upcoming
film, "Old Dogs," opening November 25, and starring in Disney`s "Mars Needs
Moms" in 2011. Green voices Chris Griffin on "Family Guy," the veteran Fox hit
that is winning the ratings war this season. Green was the lead in Paramount's
sleeper-hit comedy, "Without A Paddle" and the indie film, "Party Monster." He
earned rave reviews for these and for his starring turns in "Knockaround Guys,"
"Can't Hardly Wait," "The Italian Job," "America's Sweethearts," "Rat Race," and
all three "Austin Powers" films. In addition to his numerous television roles,
he has made several appearances on "Entourage," mocking his nice-guy reputation.
Aside from Green's other accolades, he has reached the pinnacle of showbiz
success in the most tangible medium - multiple action figures made in his
likeness by the industry's top toymakers.
About Butterfinger
Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety,
peanut-buttery taste people love. No other candy bar comes close to the intense
flavor and texture of a Butterfinger. Keep up with the latest news about
Butterfinger at Facebook.com/Butterfinger or follow its sweet tweets at
Twitter.com/ButterfingerMmm.
About Nestlé USA
Named one of "America`s Most Admired Food Companies" in FORTUNE magazine for the
twelfth consecutive year, Nestlé USA provides quality brands and products that
bring flavor to life every day. From nutritious meals with LEAN CUISINE to
baking traditions with NESTLÉ TOLL HOUSE, Nestlé USA makes delicious,
convenient, and nutritious food and beverage products that enrich the very
experience of life itself. That`s what "Nestlé. Good Food, Good Life" is all
about. Well-known Nestlé brands include: NESTLÉ TOLL HOUSE, NESTLÉNESQUIK,
NESTLÉ COFFEE-MATE, STOUFFER`S, LEAN CUISINE, HOT POCKETS and LEAN POCKETS brand
sandwiches, NESCAFÉ, NESCAFÉTASTER`S CHOICE, NESTLÉ JUICY JUICE, BUITONI,
DREYER`S/EDY`S, NESTLÉ CRUNCH, NESTLÉ BUTTERFINGER, and WONKA. Nestlé USA, with
2008 sales of $10 billion is part of Nestlé S.A. in Vevey, Switzerland - the
largest food company in the world with a focus on Nutrition, Health & Wellness -
with 2008 sales of $101 billion. For product news and information, visit
NestleNewsroom.com.